The global PUMA brand had its start in Germany back in 1924 with the founding of the Dassler brand. Dassler shoes made a big impression at the 1936 Berlin Olympics, when athletes wearing them broke two world records and three Olympic records, and the great American Jesse Owens won four Gold Medals in Dasslers. Dassler became PUMA in 1948, and since then has only solidified its already stellar reputation among the world's top athletes, and those who aspire to be.